Fall of the PCO
STD-ISD-PCO. A small shop painted in bright yellow, with a couple of booths inside, where fans seldom worked, a table with a few displays and receipt printers. Throw in a couple of telephone instruments and a friendly operator and you have a PCO.
I still remember when the idea of PCOs came in - that was around 15 years back. They were an instant hit. By the way - do you know what does PCO mean? It stands for Public Call Office. ISD is International Subscriber Dialling and STD is Subscriber Trunk Dialling. Legacy terms, eh?
Anyways, those were the days when not having a telephone at your home was the default behavior, and neighbours or landlords calling you to receive a phone call was the norm. In fact, it was a given thing - one could always share their neighbours phone number with others and mark it as PP - I dunno what this PP meant.
When you had to make calls, it was a walk to the PCO around the corner, and wait for your turn - oh - I forgot the importance of timing. Calls after 9′o clock at night were half rate and after 11′o clock were quarter rate. By the way - peak hour call rates were as high as Rs 1.80 per 6 seconds (for distances > 500 km)! Sounds like a dream right? Talk about monopoly!
Anyway, the mobile phone came, the Telecom revolution happened, and everyone got a cell phone. Visits to the PCO became rarer. PCO owners switched to selling recharge coupons for mobile phones. Good riddance!
